Identifying the Components of Tourism Smartization in Iran

The purpose of this study is to identify the components of smart tourism industry in Iran through mixed method. In the qualitative section, in the qualitative section, the statistical population consisted of tourism industry managers. 13 depth interview was conducted. Data analysis was performed in...

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Bibliographic Details
Main Authors: Farnoush Zangouei, Zahra Kharazi Mohammadvandi Azar, Jamshid Salehi Sadaghian
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2020-08-01
Series:مطالعات مدیریت کسب و کار هوشمند
Subjects:
Online Access:https://ims.atu.ac.ir/article_11658_9472dd391b530652ed6a3e40256e96b0.pdf