Product Marketing Diffusion Under the Background of Digital Economy Based on Improved Bass Model
Based on the improved Bass model, this paper studies online social platforms’ product information dissemination mode. This paper studies the Bass model based on the attenuation effect of user benefits. The dissemination mode of product information is established. It is the effect of product informat...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-07-01
|
| Series: | Applied Mathematics and Nonlinear Sciences |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/amns.2023.1.00458 |