An Investigation of the Balanced-Scorecard's Applications for Hotel Indusry(Evidence from Mashad)
The implementation of financial and nonfinancial perspectives of Balanced scorecard(BSC) is investigated in this study. The extent of using these perspectives is reported at 39 good quality hotels by queationaire and using statistical nonparametric techniques(such as Friedman and Kruskal Wallis stat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Alzahra University
2013-09-01
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| Series: | پژوهشهای تجربی حسابداری |
| Subjects: | |
| Online Access: | http://jera.alzahra.ac.ir/article_588_5673e0cbd9e3e9942af910afbfab9bf8.pdf |