Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers

Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers

Abstract This paper proposes a new motivation for information sharing in a decentralized channel consisting of a single manufacturer and two competing retailers. The manufacturer provides a common product to the retailers at the same wholesale price. Both retailers add their own values to the produc...

Full description

Bibliographic Details
Main Authors: Mostafa Setak, Hajar Kafshian Ahar, Saeed Alaei
Format: Article
Language:English
Published: Islamic Azad University 2017-09-01
Series:Journal of Industrial Engineering International
Subjects:
Coordination
Information sharing
Vertical cooperative advertising
Competing retailers
Game theory
Online Access:http://link.springer.com/article/10.1007/s40092-017-0225-7

Internet

http://link.springer.com/article/10.1007/s40092-017-0225-7

Similar Items