Internationalization of China’s medical device industry: a case study in Brazil

Internationalization of China’s medical device industry: a case study in Brazil

Purpose – The singularity of being the first Chinese manufacturer of drug-eluting stents to arrive in Brazil and the country being selected as the company's first experience outside its home country motivated the interest in the study of this case, vis-à-vis with the characteristic of internati...

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Bibliographic Details
Main Authors: Gustavo Menoncin de Carvalho Pereira, Mario Henrique Ogasavara
Format: Article
Language:English
Published: Emerald Publishing 2022-04-01
Series:RAUSP Management Journal
Subjects:
internationalization
supply chain strategies
medical devices
chinese multinational
uppsala model
Online Access:https://www.emerald.com/insight/content/doi/10.1108/RAUSP-03-2021-0046/full/pdf?title=internationalization-of-chinas-medical-device-industry-a-case-study-in-brazil

Internet

https://www.emerald.com/insight/content/doi/10.1108/RAUSP-03-2021-0046/full/pdf?title=internationalization-of-chinas-medical-device-industry-a-case-study-in-brazil

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