European Community Trade Mark and Brand Equity
The Community trade mark has effectively been available since April 1, 1996, although recourse to this tool does not imply abandonment of protection at a national level - something still of interest to SMEs. Market globalisation has led to increasingly more frequent horizontal and vertical integrat...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2001-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9121 |