Fairness overrides reputation: the importance of fairness considerations in altruistic cooperation

Behavioural findings in several strategic games indicate that people punish others if they think they are being treated unequally, even at the cost of minimizing their own material payoff. We investigated the primary driving force behind such non-self-regarding behavior, so-called, altruistic cooper...

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Bibliographic Details
Main Authors: Sule eGuney, Ben eNewell
Format: Article
Language:English
Published: Frontiers Media S.A. 2013-06-01
Series:Frontiers in Human Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnhum.2013.00252/full