Consumer buying behavior towards point-of-sale material of halal cosmetic products

Consumer buying behavior towards point-of-sale material of halal cosmetic products

AbstractThe purpose of this research is to investigate the influence of various Point of Sale Materials (POSM) - Free Coupons, Free Samples, BOGO, and Discounts - on consumer buying behavior in the halal cosmetic industry. It aims to provide a deeper understanding of how these marketing strategies a...

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Bibliographic Details
Main Authors: Rheyza Virgiawan, Revinanda Amda Anisa, Martini Dwi Pusparini
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Point of sale materials (POSM)
consumer behavior
halal cosmetic
M31
Z12
D12
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2322020

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2322020

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