SOCIAL MEDIA'S IMPACT ON CARDIGAN SHOPPING: TRUST, CONNECTION, AND QUALITY MATTER
This study aims to analyze the effect of social media interaction on cardigan purchase behavior, with a specific focus on customer relationship management, purchasing intentions, and brand engagement. The study employs a quantitative methodology, gathering data from Instagram users aged 18 to 25 in...
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Өгүүллэг |
| Хэл сонгох: | Indonesian |
| Хэвлэсэн: |
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
2024-09-01
|
| Цуврал: | Ekuitas: Jurnal Ekonomi dan Keuangan |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://ejournal.stiesia.ac.id/ekuitas/article/view/6421 |