Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts
Modern companies invest heavily in understanding future customer needs, but these efforts are sometimes unappreciated, leading to poor results. This research aims to understand future anticipation by linking it to companies' predictions of technological, cultural, and competitive changes and ho...
| Prif Awduron: | , , , |
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| Fformat: | Erthygl |
| Iaith: | English |
| Cyhoeddwyd: |
Universitas Udayana
2024-06-01
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| Cyfres: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Mynediad Ar-lein: | https://ojs.unud.ac.id/index.php/jmbk/article/view/112896 |