Student media as a part of urban communication and an actor of inclusive place branding
The paper examines the participation of student media in inclusive place branding. Today, the territory is no longer viewed as a specific product, but as the place of interaction between different parties (authorities, businesses, residents, etc.). Inclusive place branding considers residents not ju...
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| Format: | Article |
| Language: | English |
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Lomonosov Moscow State University. Faculty of Journalism
2023-02-01
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| Series: | World of Media |
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| Online Access: | http://worldofmedia.ru/volumes/2023/World%20of%20Media_1-2023-67-98.pdf |