BENCHMARKING – BETWEEN TRADITIONAL & MODERN BUSINESS ENVIRONMENT
The concept of benchmarking requires a continuous process of performance improvement of different organizations in order to obtain superiority towards those perceived as market leader’s competitors. This superiority can always be questioned, its relativity originating in the quick growing evolution...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2011-09-01
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| Series: | CES Working Papers |
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| Online Access: | http://www.cse.uaic.ro/WorkingPapers/articles/CESWP2011_III3_UNG.pdf |