The social contagion of generosity.
Why do people help strangers when there is a low probability that help will be directly reciprocated or socially rewarded? A possible explanation is that these acts are contagious: those who receive or observe help from a stranger become more likely to help others. We test two mechanisms for the soc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2014-01-01
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| Series: | PLoS ONE |
| Online Access: | http://europepmc.org/articles/PMC3923723?pdf=render |