Experience that much work produces many reinforcers makes the sunk cost fallacy in pigeons: A preliminary test

The sunk cost fallacy is one of the irrational choice behaviors robustly observed in humans. This fallacy can be defined as a preference for a higher-cost alternative to a lower-cost one after previous investment in a higher-cost alternative. The present study examined this irrational choice by expo...

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Bibliographic Details
Main Authors: Shun eFujimaki, Takayuki eSakagami
Format: Article
Language:English
Published: Frontiers Media S.A. 2016-03-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.00363/full