Social Media Usage Patterns in Port Industry: Implications for Port Promotion and Public Relations

While social media has been penetrating the daily lives of individuals, the businesses have started to develop new strategical approaches for using social media tools, since they understand the importance of this new area. This study aims to take a step on the gap about social media marketing in the...

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Bibliographic Details
Main Authors: Aylin ÇALIŞKAN, Soner ESMER
Format: Article
Language:English
Published: Galenos Publishing House 2018-03-01
Series:Journal of Eta Maritime Science
Subjects:
Online Access:https://www.journalagent.com/jems/pdfs/JEMS-82905-ORIGINAL_RESEARCH_%28AR%29-ESMER.pdf