COVID-19 and the Locavores: Investigating the Drivers of US Consumer Preferences for Apples

COVID-19 and the Locavores: Investigating the Drivers of US Consumer Preferences for Apples

This study provides insights and best-practice recommendations for marketing managers in the US food retail sector and the horticultural industry. An online survey distributed via a crowdsourcing platform in 2021 aimed to explore the factors that explained the intentions of US consumers to purchase...

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Bibliographic Details
Main Authors: Meike Rombach, David L. Dean, Tim Baird, Jacob Kambuta
Format: Article
Language:English
Published: MDPI AG 2022-07-01
Series:Agronomy
Subjects:
apples
buying local
consumer preferences
theory of planned behavior
United States of America
Online Access:https://www.mdpi.com/2073-4395/12/7/1691

Internet

https://www.mdpi.com/2073-4395/12/7/1691

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