COVID-19 and the Locavores: Investigating the Drivers of US Consumer Preferences for Apples
This study provides insights and best-practice recommendations for marketing managers in the US food retail sector and the horticultural industry. An online survey distributed via a crowdsourcing platform in 2021 aimed to explore the factors that explained the intentions of US consumers to purchase...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-07-01
|
| Series: | Agronomy |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-4395/12/7/1691 |