CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING

CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING

Socially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sci...

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Bibliographic Details
Main Authors: Vladimir M. Kiselev, Oksana V. Korkacheva, Sergey V. Savinkov, Andrey V. Ivanov, Anna V. Fedorova
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2017-09-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
Subjects:
конвергенция наук
корпоративный брендинг
коррекция поведения
коммуникации
Online Access:https://vest.rea.ru/jour/article/view/90

Internet

https://vest.rea.ru/jour/article/view/90

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