Ambush Marketing: More than Just a Commercial Irritant?
Although marketers have described ‘ambush’ marketing as a parasitic activity that encroaches on legitimate sponsorship, their claims often provide no basis for legal action. This article examines instances of alleged ambushes and how these fit within a wider legal framework. Ambushing appears to enc...
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2016-06-01
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| Series: | Entertainment and Sports Law Journal |
| Online Access: | https://www.entsportslawjournal.com/article/id/682/ |