Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction
Providing electronic banking (E-banking) services is of a noteworthy role in continuing the competition in the market. Increasing expectations of customers for ideal services in the field of E-banking and the presence of rival trades show the importance of this issue. Satisfying electronic customers...
Main Authors: | , |
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Format: | Article |
Language: | fas |
Published: |
Yazd University
2018-08-01
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Series: | کاوشهای مدیریت بازرگانی |
Subjects: | |
Online Access: | http://bar.yazd.ac.ir/article_1145_ff9be52cef12f1a7e8fedc4abef1a833.pdf |