PERAN NILAI UTILITARIAN DAN HEDONIS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN MINUMAN PROBIOTIK
The rising standard of living and welfare of the community influences the food consuming pattern. This is signified by an increase in demand for probiotics as a functional beverage. This study aims to analyze the role of utilitarian and hedonic attitudes towards customer satisfaction and loyalty. No...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2016-11-01
|
| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | http://journal.ipb.ac.id/index.php/jmagr/article/view/14173 |