The Silver Lining of the Pandemic! The Impact of Risk Perception of COVID-19 on Green Foods Purchase Intention
As the COVID-19 crisis heightened consumers’ risk perceptions, they have become more aware of the health benefits of consuming green foods, which are of fine quality, nutritious, and produced under sustainable principles. The present research investigated the effect of the COVID-19 pandemic on the i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Luminous Insights
2022-06-01
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| Series: | Journal of Sustainable Marketing |
| Subjects: | |
| Online Access: | https://luminousinsights.net/articles/jsm-2022-53 |