Do individuals' resist green home investment decisions? An empirical study from status quo bias and inertia perspective
IntroductionThe study explores the influence of Status Quo Bias theory constructs and the mediating role of inertia on individuals' resistance in making sustainable green home investment decisions among Indian homeowners and prospective homebuyers.MethodsA structured questionnaire was administe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-12-01
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| Series: | Frontiers in Sustainable Cities |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frsc.2023.1295357/full |