STRATEGI PEMASARAN : UPAYA MENINGKATKAN REPUTASI BANK DAN COSTUMER TRUST PADA TABUNGAN DI BANK SYARIAH INDONESIA

This study discusses the marketing strategy of the savings product Tabungan and how the marketing strategy can have an impact on the level of company reputation and the level of customer trust in BSI Probolinggo . This study aims to (1) understand and find out more about the marketing strategy used...

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Bibliographic Details
Main Authors: MUFIDATUL HIMMAH, ANIS FITRIA, SOFIATUL WAHIDAH, ATIQURRAHMAN ATIQURRAHMAN
Format: Article
Language:Indonesian
Published: Nurul Jadid University 2023-01-01
Series:Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah
Subjects:
Online Access:https://ejournal.unuja.ac.id/index.php/profit/article/view/3665