Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women
Purpose: This study discusses about attitude, subjective norm and perceived behavioral control on the consumer’s purchasing behavior toward halal skincare product in Indonesian women. Design/methodology/approach: The data obtained were processed using Structural Equation Modeling (SEM) method with...
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| Format: | Article |
| Language: | English |
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LPPM of Narotama University Surabaya
2021-09-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
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| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1490 |