Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women
Purpose: This study discusses about attitude, subjective norm and perceived behavioral control on the consumer’s purchasing behavior toward halal skincare product in Indonesian women. Design/methodology/approach: The data obtained were processed using Structural Equation Modeling (SEM) method with...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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LPPM of Narotama University Surabaya
2021-09-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1490 |
| _version_ | 1811198668975374336 |
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| author | Wahyu Retno Dumillah |
| author_facet | Wahyu Retno Dumillah |
| author_sort | Wahyu Retno Dumillah |
| collection | DOAJ |
| description | Purpose: This study discusses about attitude, subjective norm and perceived behavioral control on the consumer’s purchasing behavior toward halal skincare product in Indonesian women.
Design/methodology/approach: The data obtained were processed using Structural Equation Modeling (SEM) method with SmartPLS3.
Findings: The results showed that attitude had a positive and significant influence on buying halal skincare products.
Research limitations/implications: Datas were collected through questionnaires that distributed online. The number of respondents who involved were 54 respondents.
Practical implications: This study also shows that intention has a positive and significant influence on purchasing behavior of halal skincare products
Originality/value: This study calculates and finds the truth about attitudes, subjective norms and perceived behavioral control on consumer buying behavior towards halal skin care products in Indonesian women using a questionnaire.
Paper type: Research Paper |
| first_indexed | 2024-04-12T01:35:14Z |
| format | Article |
| id | doaj.art-626ccbaa392748b686c66e4ac4785887 |
| institution | Directory Open Access Journal |
| issn | 2597-4750 2597-4785 |
| language | English |
| last_indexed | 2024-04-12T01:35:14Z |
| publishDate | 2021-09-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj.art-626ccbaa392748b686c66e4ac47858872022-12-22T03:53:21ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852021-09-014510.29138/ijebd.v4i5.1490Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian WomenWahyu Retno Dumillah0Faculty of Creative Design and Digital Business, Institut Teknologi Sepuluh NopemberPurpose: This study discusses about attitude, subjective norm and perceived behavioral control on the consumer’s purchasing behavior toward halal skincare product in Indonesian women. Design/methodology/approach: The data obtained were processed using Structural Equation Modeling (SEM) method with SmartPLS3. Findings: The results showed that attitude had a positive and significant influence on buying halal skincare products. Research limitations/implications: Datas were collected through questionnaires that distributed online. The number of respondents who involved were 54 respondents. Practical implications: This study also shows that intention has a positive and significant influence on purchasing behavior of halal skincare products Originality/value: This study calculates and finds the truth about attitudes, subjective norms and perceived behavioral control on consumer buying behavior towards halal skin care products in Indonesian women using a questionnaire. Paper type: Research Paperhttps://jurnal.narotama.ac.id/index.php/ijebd/article/view/1490attitudeshalal skincareperceived behavioral controlStructural Equation Modelingsubjective norms |
| spellingShingle | Wahyu Retno Dumillah Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women IJEBD (International Journal of Entrepreneurship and Business Development) attitudes halal skincare perceived behavioral control Structural Equation Modeling subjective norms |
| title | Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women |
| title_full | Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women |
| title_fullStr | Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women |
| title_full_unstemmed | Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women |
| title_short | Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women |
| title_sort | analysis of attitude subjective norm and perceived behavioral control on the consumer s purchasing behavior toward halal skincare product in indonesian women |
| topic | attitudes halal skincare perceived behavioral control Structural Equation Modeling subjective norms |
| url | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1490 |
| work_keys_str_mv | AT wahyuretnodumillah analysisofattitudesubjectivenormandperceivedbehavioralcontrolontheconsumerspurchasingbehaviortowardhalalskincareproductinindonesianwomen |