Images of the third age: a study of the representation of the elderly aired television advertisements in two Brazilian Imagens da terceira idade: um estudo sobre a representação do idoso veiculada em duas propagandas da televisão brasileira
<p>This study aims to analyze the speech in two commercials aired by broadcast television, one of the 1990s, and another, from the 2000s, in which the characters are elderly. This study used the references of Discourse Analysis of French Line, which has its precursor Michel Pêcheux. From lingu...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual de Londrina
2012-04-01
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| Series: | Semina: Ciências Sociais e Humanas |
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| Online Access: | http://www.uel.br/revistas/uel/index.php/seminasoc/article/view/14414 |