Study The Reality Of Neuromarketing In Syrian Commercial Organizations

This research aims to study the reality of Neuromarketing applying in Syrian commercial organizations (the consumer's Attitudes towards Neuromarketing, and his Word of Mouth towards it) The research paper adapts the descriptive approach. A questionnaire has been developed to collect primary da...

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Bibliographic Details
Main Authors: Dania Zen Alabdeen, Mones Naim
Format: Article
Language:Arabic
Published: Tishreen University 2020-03-01
Series:مجلة جامعة تشرين للدراسات والبحوث العلمية، سلسلة العلوم الاقتصادية والقانونية
Online Access:https://journal.tishreen.edu.sy/index.php/econlaw/article/view/9459