Freemium Business Models as the Foundation for Growing an E-business Venture: A Multiple Case Study of Industry Leaders
In e-business freemium business models have become legitiate. However, current research provides litte insight on how the free and premium offring should be employed to lead to growth and success in the long run. The presented research aims to fil this gap by investiatig how the property ‘free’ was...
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| Format: | Article |
| Language: | English |
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Cognitione Foundation for the Dissemination of Knowledge and Science
2015-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
| Subjects: | |
| Online Access: |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue1/JEMI_Vol11_Issue1_2015_Article5.pdf
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