Descriptive, but not Injunctive, Normative Appeals Increase Response Rates In Web-based Surveys
Background: In an earlier experiment Misra, Stokols, & Marino (2012) found that participants who received a descriptive normative prompt in the message requesting them to complete an online survey were more likely to comply with the request compared to participants who did not receive any norma...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Evaluation Center at Western Michigan University
2013-07-01
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| Series: | Journal of MultiDisciplinary Evaluation |
| Online Access: | https://journals.sfu.ca/jmde/index.php/jmde_1/article/view/381 |