Descriptive, but not Injunctive, Normative Appeals Increase Response Rates In Web-based Surveys
Background: In an earlier experiment Misra, Stokols, & Marino (2012) found that participants who received a descriptive normative prompt in the message requesting them to complete an online survey were more likely to comply with the request compared to participants who did not receive any norma...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
The Evaluation Center at Western Michigan University
2013-07-01
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Series: | Journal of MultiDisciplinary Evaluation |
Online Access: | https://journals.sfu.ca/jmde/index.php/jmde_1/article/view/381 |