STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH NASABAH PEMBIAYAAN MURABAHAH DI PT. BPRS AMANAH INSAN CITA
This research aims to analyse the marketing strategy BPRS Amanah Insan Cita implemented to increase the number of murabahah financing customers temporally. This study uses a descriptive analysis method with a qualitative approach. Data sources were obtained through interviews, documentation, observa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Nurul Jadid University
2023-02-01
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| Series: | Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah |
| Subjects: | |
| Online Access: | https://ejournal.unuja.ac.id/index.php/profit/article/view/3526 |