Pengaruh Brand Awareness, Brand Image, dan Brand Personality terhadap Keputusan Pembelian Layanan Hiburan Digital Subscription Video on Demand (SVOD)
The era of digitalization and the internet continues to influence consumer behavior changes in accessing digital entertainment services, such as the transition from CD–DVD players and Bluray Discs to Television on Demand (TVOD) and then to Subscription Video on Demand (SVOD) platforms such as Netfli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Business Administration, Diponegoro University
2024-03-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/62101 |