Sociological Analysis of Branding of Professional Football League Players

The role of branding the sports performance of Iranian professional football League players was investigated by adopting a survey-based research strategy. Players with a history of competing in the Iranian Football League made up the statistical population for the study. 200 players were selected fr...

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Bibliographic Details
Main Authors: Pashaie Sajjad, Piątkowska Monika, Hoseini Mir Davood, Dostimehr Ali, Jahanbakhsh Iraj
Format: Article
Language:English
Published: Sciendo 2022-09-01
Series:Physical Culture and Sport: Studies and Research
Subjects:
Online Access:https://doi.org/10.2478/pcssr-2022-0014