Sociological Analysis of Branding of Professional Football League Players

Sociological Analysis of Branding of Professional Football League Players

The role of branding the sports performance of Iranian professional football League players was investigated by adopting a survey-based research strategy. Players with a history of competing in the Iranian Football League made up the statistical population for the study. 200 players were selected fr...

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Bibliographic Details
Main Authors:	Pashaie Sajjad, Piątkowska Monika, Hoseini Mir Davood, Dostimehr Ali, Jahanbakhsh Iraj
Format:	Article
Language:	English
Published:	Sciendo 2022-09-01
Series:	Physical Culture and Sport: Studies and Research
Subjects:	sport clubs brand identity brand loyalty brand commitment performance
Online Access:	https://doi.org/10.2478/pcssr-2022-0014

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