Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two pictograms that were designed in co-creation with min...

Bibliografiset tiedot
Päätekijät:	Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal
Aineistotyyppi:	Artikkeli
Kieli:	English
Julkaistu:	Cogitatio 2023-11-01
Sarja:	Media and Communication
Aiheet:	advertising literacy awareness campaign disclosure influencer marketing minors online video persuasion knowledge pictograms transparency
Linkit:	https://www.cogitatiopress.com/mediaandcommunication/article/view/7050

Samankaltaisia teoksia

Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures
Tekijä: Sophia van Dam, et al.
Julkaistu: (2019-05-01)

Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms
Tekijä: Luisa Zozaya-Durazo, et al.
Julkaistu: (2022-02-01)

Strengthening Children’s Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent
Tekijä: Esther Rozendaal, et al.
Julkaistu: (2016-08-01)

Formulating visual concepts in designing advertising campaigns for projects of the sustainable development plan in Egypt 2030
Tekijä: Dr. Ahmed Sayed Hamoda El Sayed
Julkaistu: (2024-04-01)

The Impact of Influencers Advertising, Brand Awareness, and Brand Image on The Purchase Intention of YouTube Viewers
Tekijä: Khaled Ahmed Ali
Julkaistu: (2024-07-01)

Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms
Tekijä: Eva A. van Reijmersdal, et al.
Julkaistu: (2022-08-01)

Encyclopedia of Major Marketing Campaigns.
Tekijä: Riggs, Thomas, 1963-, editor 490733, et al.
Julkaistu: (2007)

ADVERTISING AND PROPAGANDA IN CONTEMPORARY SOCIETY: SIMILARITIES AND DIFFERENCES
Tekijä: Camelia PAVEL
Julkaistu: (2013-11-01)

ADVERTISING AS MEAN OF MANIPULATION OF PEOPLE
Tekijä: Camelia PAVEL
Julkaistu: (2014-04-01)

Comparative Study of Transparency and Disclosure Indices In Developing and Developed Countries
Tekijä: Ali Asghar Anvary Rostamy, et al.
Julkaistu: (2015-02-01)

Creative conception in the design of awareness advertising campaigns to achieve sustainable development
Tekijä: Ibtehag Aldrady
Julkaistu: (2021-05-01)

Designing advertising awareness campaigns to change the attitude towards people of determination “Paralympics as a model”
Tekijä: Aliaa Turafy
Julkaistu: (2023-11-01)

THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015”
Tekijä: Ilona Vicenovie Oisina, et al.
Julkaistu: (2017-09-01)

Campaign planner for integrated brand communications /
Tekijä: 250460 Sayre, Shay
Julkaistu: (2005)

The Determinants of Choosing Endorser in Iranian Campaigns
Tekijä: Sepideh Nasiri, et al.
Julkaistu: (2019-01-01)

Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories
Tekijä: Delia Cristina Balaban, et al.
Julkaistu: (2022-03-01)

Topic Diversity in Social Media Campaigning: A Study of the 2022 Australian Federal Election
Tekijä: Hannah Decker, et al.
Julkaistu: (2024-06-01)

YouTubers vs. VTubers: Persuasiveness of human and virtual presenters in promotional videos
Tekijä: Hiroshi Sakuma, et al.
Julkaistu: (2023-03-01)

The Theoretical Aspects of Advertising Campaigns on the Internet
Tekijä: Khaustov Mykyta M.
Julkaistu: (2019-07-01)

Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
Tekijä: Nurul Nadiah Ismail, 1990-, author 525429, et al.
Julkaistu: (2015)

Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
Tekijä: Nurul Nadiah Ismail, 1990-, author 525429, et al.
Julkaistu: (2015)

Can online political targeting be rendered transparent? Prospects for campaign oversight using the Facebook Ad Library
Tekijä: Somya Mehta, et al.
Julkaistu: (2022-03-01)

The Creative Role of Employing Augmented Reality into The Design of Political Advertising Campaigns
Tekijä: Mohanad Ghandour, et al.
Julkaistu: (2020-05-01)

MODERN APPROACH OF ARTISTIC AND PERSUASIVE MARKETING COMMUNICATION
Tekijä: Mihai-Ioan ROȘCA, et al.
Julkaistu: (2021-12-01)

INFLUENCER MARKETING – PERSUASION OF THE FOLLOWERS
Tekijä: Ketrin SZIKSZAI-NÉMETH
Julkaistu: (2020-12-01)

Formation and peculiarities of advertising campaign
Tekijä: Yu.O. Golovchuk, et al.
Julkaistu: (2020-03-01)

A Path Toward a More Understandable Advertising Disclosure for Children
Tekijä: Ines Katrin Spielvogel
Julkaistu: (2021-07-01)

Quantifying Data-Driven Campaigning Across Sponsors and Platforms
Tekijä: Michael M. Franz, et al.
Julkaistu: (2024-10-01)

Conceptual art and its role in awareness campaigns
Tekijä: Ali Adel Fouad, et al.
Julkaistu: (2023-05-01)

The Problems and Prospects for the Development of Advertising Campaigns in Ukraine
Tekijä: Liakh Іnna O., et al.
Julkaistu: (2023-03-01)

The three-step persuasion model on YouTube: A grounded theory study on persuasion in the protein supplements industry
Tekijä: Jayanshi Tripathi, et al.
Julkaistu: (2022-10-01)

Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
Tekijä: Albakry, Nur Safinas
Julkaistu: (2016)

Card Stories on YouTube: A New Frame for Online Self-Disclosure
Tekijä: Sabina Misoch
Julkaistu: (2014-04-01)

Design Advertising Campaigns to raise awareness against harassment behavior to achieve the sustainable development goals of the Egyptian Vision 2030
Tekijä: Aliaa Turafy
Julkaistu: (2022-11-01)

Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content
Tekijä: Johannes Beckert, et al.
Julkaistu: (2022-06-01)

Persuasive Acts in the AsianGuyStream’s YouTube Contents
Tekijä: Gabriella Novainty Soedjarwo, et al.
Julkaistu: (2024-11-01)

Full disclosure: the Perils and promise of transparency /
Tekijä: Fung, Archon 1968-, et al.
Julkaistu: (2007)

Going viral on advertising YouTube video: Detecting the influences
Tekijä: Giuliana Isabella, et al.
Julkaistu: (2023-08-01)

MODALITY AND PERSUASION IN ADVERTISING: THE TRANSLATION ASPECT
Tekijä: Natalia I. Talan
Julkaistu: (2022-06-01)

YouTube advertising value and its effects on purchase intention
Tekijä: Duygu Firat
Julkaistu: (2019-09-01)