Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two pictograms that were designed in co-creation with min...

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Dettagli Bibliografici
Autori principali:	Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal
Natura:	Articolo
Lingua:	English
Pubblicazione:	Cogitatio 2023-11-01
Serie:	Media and Communication
Soggetti:	advertising literacy awareness campaign disclosure influencer marketing minors online video persuasion knowledge pictograms transparency
Accesso online:	https://www.cogitatiopress.com/mediaandcommunication/article/view/7050

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