SYSTEM REFLEXIVE STRATEGIC MARKETING MANAGEMENT
This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under review, al...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2013-10-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/152_5.pdf |