SYSTEM REFLEXIVE STRATEGIC MARKETING MANAGEMENT

SYSTEM REFLEXIVE STRATEGIC MARKETING MANAGEMENT

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under review, al...

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Bibliographic Details
Main Author:	A. Dligach
Format:	Article
Language:	deu
Published:	Publishing Center "Kyiv University" 2013-10-01
Series:	Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
Subjects:	marketing strategic management strategic marketing system reflexive marketing reflexive management
Online Access:	http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/152_5.pdf

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