Considerações conceituais sobre Efficient Consumer Response (ECR) no contexto supermercadista
Supermarket chains’ stock management is very defying when searching for cost reduction and increasing the consumer service level at the same time. There are three main ways: to store the materials in the back of the shopping unit, the use of distribution centers and the Efficient Consumer Response (...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2002-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/1848 |