Dynamic Marketing and Service Innovation for Service Excellence

Dynamic Marketing and Service Innovation for Service Excellence

This study aims at creating a framework describing how the interaction capabilities between dynamic marketing and service innovation can influence service excellence. In this study market sensing, market learning, market targeting or positioning are classified as dynamic marketing capabilities (DMC)...

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Bibliographic Details
Main Authors: Evo S. Hariandja, Togar M. Simatupang, Reza A. Nasution, Dwi Larso
Format: Article
Language:English
Published: Universitas Gadjah Mada 2014-06-01
Series:Gadjah Mada International Journal of Business
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/5461

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https://jurnal.ugm.ac.id/gamaijb/article/view/5461

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