Factors Influencing Target Market Criteria: A Survey Conducted in Industries at Vitthal Udyognagar in Anand District of Gujarat State, India

For any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. The price, quality and service, service centers, friendly attitude, Discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adop...

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Bibliographic Details
Main Authors: T.B. Pankhania, V.K. Modi
Format: Article
Language:English
Published: Iran University of Science & Technology 2011-09-01
Series:International Journal of Industrial Engineering and Production Research
Subjects:
Online Access:http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-329-3&slc_lang=en&sid=1