DETERMINING THE SIGNIFICANCE OF THE QUALITY DIMENSION OF BANKING SERVICES IN CROATIA BASED ON THE SERVQUAL MODEL

DETERMINING THE SIGNIFICANCE OF THE QUALITY DIMENSION OF BANKING SERVICES IN CROATIA BASED ON THE SERVQUAL MODEL

This paper aims to highlight the importance of defining the dimensions of service quality and their impact on the satisfaction and loyalty of users of banking services in the banking sector of the Republic of Croatia. The study focuses on service quality parameters and customer satisfaction. The pap...

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Bibliographic Details
Main Authors: Marko M. Pavlović, Biljana Tešić
Format: Article
Language:English
Published: University PIM Banja Luka 2023-11-01
Series:STED Journal
Subjects:
bank
service quality
croatia
customer satisfaction
servqual model
Online Access:https://stedj-univerzitetpim.com/determining-the-significance-of-the-quality-dimension-of-banking-services-in-croatia-based-on-the-servqual-model/

Internet

https://stedj-univerzitetpim.com/determining-the-significance-of-the-quality-dimension-of-banking-services-in-croatia-based-on-the-servqual-model/

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