A Game-Theoretical Approach to Conjoint Analysis
The study aims to combine the results of Conjoint Analysis, which is frequently used to determine customer preferences in marketing and market research areas, with Game Theory as suggested in the article of Choi and DeSarbo (1993). In this context, the application of the proposed approach was made w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University
2021-12-01
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| Series: | Alphanumeric Journal |
| Subjects: | |
| Online Access: |
http://alphanumericjournal.com/media/Issue/volume-9-issue-2-2021/a-game-theoretical-approach-to-conjoint-analysis.pdf
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