Political Marketing in Morocco: From Theories to Stereotypes, Definition and Comparison
At a time when Moroccan researchers still undecided on the appropriate definition of Political Marketing, the debate around this subject is initiated already, whether on their side the opinion makers, the media and the politicians themselves. Among supporters and opponents of the adoption and the u...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/8110 |