How Automotive 3D Interactive Display Marketing Affects Consumers’ Intention to Buy Cars
3D interactive display marketing is a marketing method that uses 3D interactive technology and three-dimensional display scenes to facilitate interaction between people and display content. This approach has been widely used in online retail and is very popular in China’s automotive industry. The au...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-04-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241246429 |