Models of on-line retail clients’ behavior in conditions of digital transformation
The article shows 7 models of on-line retail clients’ behavior in conditions of digital transformation. The 1st model ‘Individual positioning’ offers a choice of goods in accordance with their individual preferences changing with regard to digital transformation. The 2nd model ‘Imitation’ implies un...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2019-04-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/689 |