Digital transformation challenges successful enterprises – an exploration of the collaboration of marketing and sales department in German organizations

Digital transformation challenges successful enterprises – an exploration of the collaboration of marketing and sales department in German organizations

Purpose – The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach – This area has received little attention in academic literature while considerable amount of research exists surrounding...

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Bibliographic Details
Main Authors: Georg Hauer, Nadine Naumann, Patrick Harte
Format: Article
Language:English
Published: Emerald Publishing 2021-06-01
Series:Innovation & Management Review
Subjects:
marketing
collaboration
sales
digital transformation
digitalization
generational conflict
Online Access:https://www.emerald.com/insight/content/doi/10.1108/INMR-05-2019-0066/full/pdf?title=digital-transformation-challenges-successful-enterprises-an-exploration-of-the-collaboration-of-marketing-and-sales-department-in-german-organizations

Internet

https://www.emerald.com/insight/content/doi/10.1108/INMR-05-2019-0066/full/pdf?title=digital-transformation-challenges-successful-enterprises-an-exploration-of-the-collaboration-of-marketing-and-sales-department-in-german-organizations

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