One Size Does Not Fit All: Multivariant User Interface Personalization in E-Commerce
One of the most visible manifestations of the changes brought about by the digitization of everyday life is undoubtedly the spread of electronic commerce. It is difficult to think of the digital economy without considering transactions through electronic channels. In turn, the user interface (UI) is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10522636/ |