Marketing Strategy in Enhancing Competitive Advantage at Mercure Chamonix Center Hotel, France
The purpose of research was to develop a marketing strategy that can be applied to Mercure Chamonix Centre Hotel, France in enhancing the competitive advantage. This research is qualitative research through direct observation, interviews, and the study of literature. Data analysis performed by Inter...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Politeknik Negeri Bali
2020-09-01
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| Series: | Journal of Applied Sciences in Travel and Hospitality |
| Subjects: | |
| Online Access: | http://ojs.pnb.ac.id/index.php/JASTH/article/view/1928 |