SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS
Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing. It appeared in time of increasing activity and significance of sport in the world. Huge human pote...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Montenegrin Sports Academy and Faculty for Sport and Physical Education
2013-07-01
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| Series: | Sport Mont |
| Subjects: | |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_37-38-39_p530-533.pdf |